This
advertisement for Old Spice deodorant displays a slippery slope fallacy by
suggesting that if you wear that particular brand of deodorant, unimaginable
things can happen. In the clip we see this take place as a Scrawny boy
transforms into a bulky in-shape man just by “listening” to Old spice
deodorant. At the end of the commercial they display the deodorant as if it
were a trophy with a label that reads "Believe in your smellf".
Essentially depicting that Old Spice deodorant is the best kind of deodorant
and that it would be life changing if you buy it.
· How does this commercial stereotype man and portray their
wants in life?
· How are the words “Believe in your smellf” represented in
the clip?
· In what ways does the clip demonstrate burlesque techniques?
· Do you as an outsider think the creator of this commercial
did a good job at advertising the product? Why?
This comment has been removed by the author.
ReplyDeleteThis commercial stereotypes the kind of lives men want to live. It shows the once scrawny guy becoming in shape, having a diverse group of friends, and driving a environmentally responsible sports sedan. The advertisement is meant to be a joke because it is obvious that things will not progress like this if you wear old spice. Instead, the commercial is supposed to be memorable so that when people are buying products at the store they remember this commercial. The creators are successful in creating a commercial that is memorable.
ReplyDeleteI like what justen says that most men want to have the lavish life style of being muscular and good at sports and having the fame and women that they have always dreamed of. However, think about how advertisers try to get their audience to buy their product. They rely on the fact that people want to be noticed and loved. Do you think that the producers really feel that using one type of deodorant will make you strong and famous? Or are they just playing a mean trick on the minds of their audience?
DeleteThe commercial shows that men want muscles, girls and cars, which is a common stereotype for men. The words "believe in your smellf" are used in the ridiculous things that the guy in the clip can do, such as running faster than horses or making a car out of sand that actually runs. This represents the saying because doing amazing things can be sometimes attributed to believing in yourself.
ReplyDeleteThis commercial uses many rhetorical techniques to try and captivate the audience into thinking that Old Spice is more than just a deodorant/antiperspirant. In fact there is nothing said about Old Spice's real, practical use of keeping men smelling fresh. Instead it portrays all kinds of things that men would like to have to be happy and successful in life, like friends, strength, athleticism, women's attraction, and a nice car and suggests that Old Spice can lead to attaining such things. I think it portrays Old Spice, a deodorant, in an overly glamorized manner. Obviously this is a joke and viewers of this commercial know that applying a certain deodorant won't automatically make you successful like the man in the commercial, but the commercial is trying to say that Old Spice and smelling good and taking care of your hygiene can help you feel better about yourself, which can lead to a person being more likely to take risks that have the potential to bring more success and happiness. I just think it's really funny how the commercial doesn't even mention that Old Spice is just deodorant.
ReplyDeleteI agree with you Lisa. I think the creator does a good job kind of distracting the audience with these burlesque outcomes of the deodorant instead of stating how the deodorant would keep men smelling fresh. Given that, is it bad that the commerical is presented this way? Do you think that by the way the commercial was advertised it will increase or decrease sells? Why?
DeleteThis commercial displays so many examples of burlesque because it takes everything to extremes. The idea of a deodorant practically hypnotizing a man into thinking he is capable of running and winning the Kentucky Derby or doing other crazy things is such an exaggeration. I think this commercial does accurately portray what men want in life which is why its a good advertising technique. "Believe in you smellf" is a play on words and is represented throughout the whole clip because the deodorant cassette tape is encouraging the man to believe in himself, but its a pun because its coming out of an Old Spice product.
ReplyDeleteThe phrase "Believe in your Smellf" is represented by using typical stereotypes that society has put on what men should be viewed. The examples they use are obviousy an overexageration. But the stereotype still has the same underline theme. That men are supposed to be a strong, take the lead, male-dominance kinda of person. The creators were able to catch the audience because they knew the majority of the male population in some way aspires to fill this personality has a man. Overall a good job at the comercial, they were able to catch the right audience and were able to have them relate. And by doing so got the listener to think about buying the product.
ReplyDelete"Believe in your smellf" is saying that with Old Spice you are able to be more confident with yourself, and like in the commercial do things you never thought you could do. This commercial is showing how Old Spice will help you transform into the man you want to be. I believe the outsider did very well with this commercial because it shows how some people listen to those types of tapes to make themselves feel better like in the commercial. But instead of a tape he is listening to Old Spice which shows how the Old Spice will bring you confidence instead of listening to a tape.
ReplyDeleteThis old spice commercial depicts all these successful men scene to describe the affect after using old spice. Like those fragrance advertisement, since smell is hard to present through media, they have to imagize the smell, and they always use exaggeration description, such as sexy super model in Burberry Body fragrance or muscle man in old spice. Advertisers use ideal images to lead customers to feel good and reduce the attention of how the product really does. The "Believe in your smellf" also emphasizes its smell will bring men anything and establishes its brand loyalty.
ReplyDeleteThis comment has been removed by the author.
ReplyDeleteThe believe in your smellf is represented by the guy listening to a inspirational tape that makes him feel better about himself and leads him to a better person, in the eyes of old spice. The commercial appeals to men by using "manly" things such as lifting weights and cool hair. This commercial is trying to show that if you listen to old spice that you can become a better man with belief in your smellf.
ReplyDeleteIn the commercial, the man uses a series of psychological hint to achieve his willings successfully. Finally, the clip points out "Believe in your smell" to imply that the Old Spice can make him cool. However, I do not think this clip includes burlesque. I think it is just exaggerated and dramatic. I enjoy the clip anyway, the sence that the car made by sand on the beach was really cool.
ReplyDeleteThis commercial does not describe the product in detail but use the "believe in your smell" to attract the potential male consumers. Using the slippery slope, the commercial links fortune, fame and energy, the qualifies most males are pursuing, to the smell of the product. The manipulation of associated imagines makes the commercial successfully draw the audience attention and persuade them to purchase the product.
ReplyDeleteThe commercial demonstrates the general stereotypes of men, and uses this to an advantage to sell the product. Even though it is funny, the clip shows that the majority of men are like this; they love cars, muscles, hair, and women. Just because one buys a product, and smells okay does not mean they will attain any of this, however, the commercial does a good job of selling the product through the use of the slippery slope. Believe in your smellf and you can get anything, probably not, but it would be nice.
ReplyDeleteThis commercial is similar to the Direct TV commercial. The series of events is meant to have a comedic effect, and hopefully allow consumers to remember the brand name of Old Spice when deciding to buy related products. They are not meant to be taken seriously.
ReplyDeleteI agree with Anthony, this is very similar to the Direct TV commercial. It's not a commercial that you should be taking seriously. It seems as though the writers are really trying to get their name out there in a way that the audience will remember it. This commercial does a very good job at making sure they have an advertisement that people will remember.
ReplyDeleteThe only things that this commercial actually says is that to become buff, athletic and to have women chasing you, you need old spice deoderant. The purpose of this commercial being humor, because advertizing deoderant really isn't all that exciting. It stereotypes the wants of men in a comedic fashion by mentioning things that men do, and come across as on a regular basis. What men "want" might not be all of those things, but they are relatable to some and add humor to their product as their advertising technique.
ReplyDeleteThis commercial displays so many examples of burlesque because it takes everything to extremes. The idea of a deodorant practically hypnotizing a man into thinking he is capable of running and winning the Kentucky Derby or doing other crazy things is such an exaggeration. I think this commercial does accurately portray what men want in life which is why its a good advertising technique. "Believe in you smellf" is a play on words and is represented throughout the whole clip because the deodorant cassette tape is encouraging the man to believe in himself, but its a pun because its coming out of an Old Spice product.
ReplyDeleteThis like many other deodorant commercials play on the man vs. women stereotypes and also show incredible results. The idea for the consumer to be able to get the things they want by buying the product is very emotionally appealing and by living in a society where an ideal life is what people strive for the thought that a simple product will give you that life would easily cause someone to buy it.
ReplyDeletethis commercial made me laugh because the scrawny boy turned into something completely different by the end. its funny because he turned into something different because of a product that they are trying to sell. it works because it gets in peoples heads that this product will do wonders. it is slippery slope because this product alone will not turn a scrawny boy into the opposite.
ReplyDeleteThis commercial does a good job of grabbing the attention of the viewer. It is stereotyping men as wanting to be muscular and awesome. Which is true to some extent, but is very over exaggerated in the commercial.
ReplyDelete