This Dr Pepper 10 commercial is made to look like a action movie that is made for men as well as the actor stating that Dr. Pepper 10 is a mans drink only for men. Lasers, guns, ninjas on motorcycles and explosions are seen in the commercial to portray a action film, along with the star of the film drinking Dr Pepper 10 and calling it a manly drink. The commercial then ends with the a shot of the soda and the words next to it saying "It's not for women."
1. How does this commercial try to appeal to men over women and why do you think it tries to do that?
2. Do you think its good advertising to say that this drink is not for women, and call it a drink for men? Will they lose women customers?
3. How does this stereotype the interests of men and what they like to see in movies/tv/commercials along with what they like to drink?
4.What if the commercial had been opposite and instead been about showing a "chick flick" with Dr Pepper 10 being a drink for women and not men? Could it be as good?
Jacob Young
Yi Zhu
Jerry Turjanica
1. How does this commercial try to appeal to men over women and why do you think it tries to do that?
2. Do you think its good advertising to say that this drink is not for women, and call it a drink for men? Will they lose women customers?
3. How does this stereotype the interests of men and what they like to see in movies/tv/commercials along with what they like to drink?
4.What if the commercial had been opposite and instead been about showing a "chick flick" with Dr Pepper 10 being a drink for women and not men? Could it be as good?
Jacob Young
Yi Zhu
Jerry Turjanica
The first thing that comes to my mind is that Dr. Pepper is automatically assuming that men are less likely to drink Diet Dr. Pepper because they think it is a "womanly" drink, or that Diet Dr. Pepper has gained a reputation for being a drink that is more popular among women and if a man is seen drinking Diet Dr. Pepper that he is considered to be less masculine. I notice that they drop the "Diet", although a drink with 10 calories has such insignificant nutrition that it could also be considered a "diet" drink. This seems to imply that it isn't manly to admit to being on a diet. In fact, the scenes of the commercial are anything but diet-related. They imply strength and energy. Whereas in commercials for "diet" pop it usually shows scenes of languid poolside socials or relaxing summer activites. Finally, this commercial assumes that all men do fit into the traditional male gender role of being strong, masculine, and adventurous, and that such a man should never be seen doing womanly things, such as drinking Diet Dr Pepper.
ReplyDeleteThe fact that Dr. Pepper is very straightforward in saying its not for women really surprised me. It makes Dr. Pepper seem a little bit sexist towards women. However, i don't think that women will take this commercial seriously enough to stop them from buying the product. Instead i think it will just make more men buy the product while keeping the same amount of sales from women. Overall, i think that the commercial does what it was trying to which is target more men.
ReplyDeleteI feel that with the big "health" movements in the United States these days the writers of this commercial feel that most men would probably be too "manly" to drink any type of drink with the word diet in the name. It almost seems like their attempt to secretly get the male population to begin to shift towards drinking "diet" drinks. I feel the use of the male stereotype that all men like guns and action and explosions is a little over the top in this commercial but I also feel that this commercial has such a specific audience that it might not be very effective as a marketing campaign for Dr. Pepper.
ReplyDeleteThis commercial uses stereotypical things that men like to try to get men to think the drink is masculine in itself, which would get them to buy it. The tag line "its not for women" is there presumably because men have been buying less and less diet dr pepper, and they needed a way to appeal to men. Women sales of dr pepper 10 may be low, but this may be because women already bought diet dr pepper. The commercial shows car chase scenes and other normal things found in action movies, which are traditionally targeted towards men.
ReplyDeleteI think the idea of using the slogan, "It's not for women" for a 10 calorie soda is kind of ironic. Women are notorious for caring about their body image and one would assume they turn to diet, low calorie drinks, especially soda. I think Dr. Pepper's advertising technique is to make women want what they can't have and being told by a commercial that they can't have it makes them want it even more. They also show the Dr. Pepper 10 can "saving the day" when the main male role uses it to stop the bad guys in the mini movie/commercial, appealing to male audiences. If they were to switch the roles around and advertise towards men using a chick flick, I don't think it would be as effective unless they included sex appeal.
ReplyDeleteI believe the clip appeals to men over women by presenting its advertising as an action packed commercial. It utilizes stereotypical things that both boys and men are interested in, in hopes of selling the product. Also, like Justen and Alex added, I believe that this advertisement is just trying to trick women into buying their product by stating “it’s not for women” so that they will in return go against what it says and purchase the product. I honestly don’t think it would make a huge difference if the commercial had been for women instead of men, only because it’s a drink. No matter the sex, name of the product or logo, people are going to buy what they like. Therefore, the commercial would be as equally “good”.
ReplyDeleteI believe it was a risk of the producers to make the focus of the comercial to only men. Though they overall do make a good comercial that is action packed that would catch the attention of the male population. On another side note, the risk could be well worth it. There might be some women out there whom either have humor or cometitiveness and will buy it just out of spit. Or the producers might be setting up a plan to release another comercial soon that is focused for only women, and use the male concetrated comercial to poke fun of. Or maybe the producers were simply creating this comercial and planned to only air it on television shows or time slts that they knew majoprity male would only watch.
ReplyDeleteInstead of "It is only for men", Dr pepper's "It is not for women" is not willing to show any kindness to its female audiences. Along with those stereotypical action movie elements, advertiser reaches out their target customers by making them feel special. Inevitably, Dr pepper gets all the attention, men's and women's, by its "offending" statement "It's not for women". I find that recent years, commercials care less about product but more about how to raise conversation and catch eyeballs. Moreover, Dr Pepper 10 emphasizes the manly 10 to help its male customers to avoid the embarrassment of drinking diet drink. Although women might "get the joke", or be tricked to try dr pepper 10, women are the primary grocery shoppers, this commercial's strategy might be too risky.
ReplyDeleteDespite the commercial emphasize that it's just for men not for women, it does mention that it's only 10 calorie, which is what women concern more when purchasing a soft drink. The actor in the commercial is very hot and this will attracts many women's attention and persuade them to buy such soft drink. This commercial doesn't mention the word "diet", but draw audience attention to the muscular energetic actor, in order to attract men to purchase that soft drink. If make it in an opposite way, it will not attract as many men as it now and enlarge the potential consumers, since women are the majority to buy this drink.
ReplyDeleteThe advertising is full of man power including guns, fights, tanks to emphasize that Dr.Pepper is a men drink and "not for women". However, it also mentions that the drink has very low calories which should be interested more in women. I do not think the advertising really mean not sell to women. Instead, I think they form the commercial this way to get more attiention and make people curious about their products. In addtion, they make the advertising maybe because their main customers recently are more women than men. Since women is their foundational customers, the commercial aim at attract more men.
ReplyDeleteThis commercial is emphasizing how men don't want to drink diet sodas. Diet sodas are for women and men shouldn't have to choose between a diet drink and regular, so Dr. Pepper made a 10 calorie drink for men. This commercial uses a lot of stereotypes related to men to get the message out of the drink being for men. but in reality it is just a drink and while at the store anyone could pick it up and buy it without ever knowing the commercial. The commercial is just used to get people thinking about how low the calories are.
ReplyDeleteI feel that the commercial is trying to portray a "diet" soda to an unconventional group. With that being said, most diet drinks are targeted at women who strive to be skinnier. By saying only "10 manly calories" it is saying the drink isn't as bad for you as regular dr. pepper. Even though this drink probably tastes just like Diet Dr. Pepper, it is trying to appeal to men, something diet drinks do not really do. I think it is good advertising and women would buy it regardless
ReplyDeleteThis is an interesting advertising move by the makers of Dr. Pepper. Although it's obvious that they are trying to target men customers, I feel like they wouldn't lose too many women customers. If the opposite were true and women were targetted, many men customers would be lost. The details that are used, such as a fast-paced setting with the main actor being "rugged", are used to appeal to men.
ReplyDeleteJust as Anthony said, I feel that Dr. Pepper wouldn't lose many women customers because the item itself is a low calorie cola, something of high interest to women in their desires to be "healthy and fit." However, if the commercial were to be reversed and geared toward women as their audience, I think they may have lost men customers because most men don't tend to drink diet cola.
ReplyDeleteThe idea of using the slogan, "It's not for women" for a 10 calorie soda is kind of ironic. Women are notorious for caring about their body image and one would assume they turn to diet, low calorie drinks, especially soda. I think Dr. Pepper's advertising technique is to make women want what they can't have and being told by a commercial that they can't have it makes them want it even more. They also show the Dr. Pepper 10 can "saving the day" when the main male role uses it to stop the bad guys in the mini movie/commercial, appealing to male audiences. If they were to switch the roles around and advertise towards men using a chick flick, I don't think it would be as effective unless they included sex appeal.
ReplyDeleteAs many people have said it is interesting that the slogan is "It's not for women" because I feel like that would seriously reduce the amount of women who would want to buy the product. It would potentially increase the amount of men who would buy the product but the amount of women not buying the product would not balance out resulting in a loss in profit.
ReplyDeletethis add seems to only be advertising to men. i immediately wanted to turn it off from 5 seconds in because i didn't like the action. the add wants to make it seem like dr. pepper is a manly drink and reserved for men. i think they should reserve that thought for beer only.
ReplyDeleteIt is appealing to men by using all the things that are used in action movies. The reason for this is that people view diet drinks as women drinks. So making a diet drink, and advertising it for men makes it seem as if diet drinks aren't that "wimpy."
ReplyDeleteThis commercial is attended to get men to drink a diet soft drank my making it seem manly. Counting calories and dieting are usually associated to woman so this advertisement use an action film, which is usually associated with men, to relate diet Dr. Pepper to males. This is also an effective advertisement for woman as well because woman are all ready the main target for diet items; so they will buy the product anyway.
ReplyDelete